The Greater Good Challenge

Improve the social, economic, political, technological and environmental conditions of mankind, societies and the planet in the time of COVID-19 and beyond.

Evaluation Criteria

Criteria 1-5 will be the framework that judges will use to evaluate your submission proposal resulting in the selection of final teams. Criteria 1-6 will be the framework to evaluate final team presentations resulting in the selection of challenge winners.

1. Value Created by the New Product or Service


◆   What is the new and unique value of product/service?

 

◆   What needs/wants are you trying to satisfy?

 

◆   How important is this product/service to customers and other stakeholders?

 

◆   Provide your validation process for product-market fit and your plans for customer development.

 

2. Attractiveness of Market Opportunity


◆   How large is the market and how fast is it growing?


◆   What is your market entry strategy?

 

◆   Can the product/service be successfully monetized?

 

◆   Is the business model both realistic and viable over the short-term?

 

◆   Is the product/service scalable?

3. Competitive Advantage of the Proposed Venture


◆   Are barriers to entry identified?

 

◆   How are you positioning your product/service in relation to competitors?

 

◆   Is the product/service favorably positioned in the distribution channel?

 

◆   Can this product/service be a leader in its market?

 

◆   How long will it take you to get to market?

4. Operational & Technical Viability

 

◆   How will the product or service be produced and delivered to customers? 

 

◆   What are the distribution channels? 

 

◆   Is any intellectual property essential to success? 

 

◆   How will rights to intellectual property be secured? 

 

◆   Are there regulatory hurdles? 

 

◆   How long will it take to develop the property? 

 

◆   Are key milestones identified?

5. Capital Requirements and Financial Forecast

 

◆   How will you use the seed money? 

 

◆   What are your fixed, variable, periodic expenses? 

 

◆   Is any intellectual property essential to success? 

 

◆   Is the investment required all at once or can it be staged? 

 

◆   How will you sustain your business for the long-term and who are your long-term supporters?

6. Presentation Delivery

 

◆   How is your spoken language clear and easily understood?

 

◆   How well do you use tone, speed, and volume as tools?

 

◆   Do you engage the audience with interesting, well-constructed content? 

 

◆   Did the slides enhance the presentation - were they clear, concise, and compelling?

 

◆   Did the presenters offer well-prepared responses during Q&A?

 

Note: The judging criteria are based on the Johns Hopkins University Business Plan Competition model.